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Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
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Setting targets on DEI in production can be a challenge for half of major multinationals
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“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
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The Good Insight: study on how DEI drives higher Glassdoor scores
The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
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WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
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WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…